Product
PR materials for Bob Popyk

Objective
To increase public reach and enhance effectiveness of communications for Bentley-Hall’s president, Bob Popyk, a noted motivational speaker, columnist, and authority on sales and marketing strategies.

Method
Utilizing long experience in custom publishing, Bentley-Hall worked in close conjunction with the Popyk to design and produce a series of books that would help Popyk target newer audiences. All work was done in-house, from editing to design and pre-print proofing, with close involvement and continual oversight of projects by the author.

Results
• Building on the success of previous collaborations with Popyk, such as “Here’s My Card,” and “It’s Up to You,” Bentley-Hall expanded the number of Popyk’s sales and marketing volumes to include books aimed at a wide variety of industries, with a focus on exploring creative ways to increase sales.

• All materials were designed, edited, and produced in-house.

• Bentley-Hall also collaborated with Popyk on a successful video release (both VHS and DVD formats) aimed at freelance musicians, entitled “How to Find Gigs that Pay Big Bucks.”

• Further book titles have included “The Business of Getting More Gigs As a Professional Musician,” and “Creating Clients, Customers, & Contacts when More Business Really Matters.” More titles are in the planning stages.