Product
“25%...” series of sales-improvement books

Objective
A series of books designed to help sales-oriented businesses increase their income by 25%, quickly and efficiently, through logical, easy-to-apply steps.

Method
Working in close conjunction with the series’ author Bob Popyk, president of Bentley-Hall and a motivational speaker and noted authority on sales and marketing strategies, Bentley-Hall identified a number of businesses across a wide variety of industries that could apply no-nonsense sales improvement techniques to increase revenue, customer loyalty, and customer satisfaction. Each book in the series was tailored to the needs of a specific industry. Copy is user-friendly in approach, laid out in easy-to-read format.

Results
• Since its introduction in the mid-1990s, the “25%...” series has seen numerous new editions tailored to various industries.

• Individual titles in the series now include “How to Increase Your Kitchen & Bath Business by 25%... Starting Next Week!” and, “How to Increase Your Cruise Business by 25%... Starting Next Week!” aimed at the travel industry.

• Titles have also been produced for the recreational vehicle industry and the music industry, including volumes for retail and wholesale musical instrument dealers.